Paid Advertising That Generates Profitable Leads
Google Ads and performance-driven paid Social Media campaigns built to deliver measurable return for New Zealand businesses.
Paid Advertising Built Around Return, Not Spend
Paid advertising should accelerate growth, not drain budget.
When structured correctly, Google Ads and paid social campaigns can generate high-intent traffic and qualified enquiries quickly. The problem is not the platform. It is the strategy and execution behind it.
We focus on disciplined campaign structure, conversion tracking and commercial objectives so every dollar is accountable.
Why Most Paid Campaigns Underperform
Many businesses try paid advertising and conclude it does not work. In reality, campaigns often fail due to poor structure and unclear goals.
Broad targeting with no commercial intent
Weak landing pages that fail to convert
No proper conversion tracking or attribution
Budgets spread across too many campaigns
Agencies optimising for clicks instead of leads
Reporting that focuses on impressions, not cost per acquisition
Paid advertising works when strategy, targeting and landing pages are aligned.
What’s Included in Our Paid Advertising Services
Campaign structure and scope depend on your market and objectives, but our core pillars remain consistent.
Google Ads Management
Full campaign setup and management across Search, Performance Max and remarketing. Built around high-intent keywords, structured ad groups and disciplined budget allocation.
Paid Social Advertising
Targeted campaigns across Meta and other platforms when appropriate, focused on lead generation, remarketing and demand capture.
Conversion Tracking and Analytics
Accurate tracking setup so performance is measured properly. We prioritise cost per lead, cost per acquisition and return on ad spend over surface metrics.
Landing Page Optimisation
Traffic without conversion is wasted spend. We align ads with landing page structure to maximise enquiry rate and reduce cost per acquisition.
How Our Paid Advertising Process Works
Step 1: Commercial Clarity
We define what a lead is worth, what conversion looks like, and what performance thresholds must be achieved.
Step 2: Structured Campaign Build
Campaigns are built with clear segmentation, controlled targeting and strong intent alignment.
Step 3: Optimisation and Refinement
We optimise based on cost per acquisition and quality of enquiries, not just click-through rate.
Step 4: Scale What Works
Budgets are increased only when return supports it. Scaling without structure is how ad accounts break.
Paid Advertising for Businesses That Want Measurable Growth
We work best with small to medium businesses that understand advertising is an investment. If you want aggressive scale without commercial discipline, we are not the right fit.
You want consistent, qualified enquiries
You care about cost per acquisition
You want clarity on return
You want senior involvement, not layers of account managers
Related Digital Marketing Services & Insights
SEO vs Google Ads → /seo-vs-google-ads/
Cost of Digital Marketing in NZ → /cost-of-digital-marketing-in-nz/
Paid Advertising FAQs
How quickly do Google Ads generate results?
Campaigns can begin generating traffic immediately. Meaningful optimisation and stable cost per acquisition typically develop within the first one to three months.
How much should I spend on paid advertising?
Budget depends on competition, customer value and growth goals. The key focus is not spend alone but cost per acquisition and return on investment.
Is Google Ads better than SEO?
Google Ads delivers immediate visibility. SEO builds long-term authority. The strongest digital marketing strategies combine both strategically.
Do you manage ad creative and landing pages?
Yes. Campaign success depends on alignment between ads and landing pages. We ensure both work together to maximise conversion rate.
Do you lock clients into long-term contracts?
No. We prioritise performance and accountability over lock-in agreements.